7ps of Airtel Essay Example

7ps of Airtel Essay Bharti Airtel Limited, commonly known as  Airtel, is an Indian multinational  telecommunications  Services Company headquartered in  New Delhi, India. It operates in 20 countries across South Asia, Africa, and the  Channel Islands. Airtel has  GSM network  in all countries in which it operates, providing  2G,  3G  and  4G  services depending upon the country of operation. Airtel is the worlds  third largest mobile telecommunications company  with over 269 million subscribers across 150 countries as of August 2013. It is the  largest cellular service provider  in India, with 190. 1 million subscribers as of June 2013. Airtel is the third largest in-country mobile operator by subscriber base, behind  China Mobile  and  China Unicom. Airtel is the largest provider of  mobile telephony  and second largest provider of  fixed telephony  in India, and is also a provider of  broadband  and subscription television  services. It offers its te lecom services under the  airtel  brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve  Cisco  Gold Certification. It also acts as a carrier for national and international long distance communication services.The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting  Chennai and Singapore. 7p’s of Marketing 1. Product Airtel offers product for both the individual and business. For Individual * Airtel Pre-paid Plans * Airtel Post-paid Plans * Broadband * Digital TV * Airtel iphones * Blackberry wireless handheld * IPTV * HD TV * HD recorder * Value Added Service(VAS) The different value added services provided by Airtel are * Instant balance enquiry * 24Hr Recharge Facility * Caller Line Identification * Call divert, Call wait ;amp; Call hold Multimedia messaging service( MMS) * Airtel Live Portal * SMS Based Information Service * Hello Tunes ;amp; Ring Ton es * Voice Mail Service * Easy Post-paid bill collection * Gifting of Ring Tones ;amp; Hello Tunes * GPRS For Business Data and IP * DDoS Detection ;amp; Mitigation service * Premium Enterprise Internet * Managed Internet service * Multi-horned Internet service * Internet Leased Port Conferencing * Audio Conferencing service * Video Conferencing service * Web Conferencing service 2. Price Airtel has realized that the Iindan market is price sensitive.Therefore it has come up with various innovative tariff schemes to take needs of different category of customers. The pricing strategies of Airtel are * Customer based pricing strategies * Flexible pricing mechanism * Controlled by TRAI Bharti Airtel offers it subscribers intra-network tariffs at as low as 30 paise per minute. It has also introduced attracting pricing in its broadband segment. 3. Place The Airtel outlets are being situated in various places in India known as â€Å"Customer Relationship Center†. Airtel Customer Tou ch Points. Distributors likeE. g. paan shops, grocery shops, chemists, outlet etc. 4. Promotion Airtel has been dependent on tactical advertising. It has introduced most number of celebrities for advertisements. The list includes Sachin, Shahrukh khan, A. R. Rehman, Saif Ali Khan, Kareena Kapoor etc. Large scale print and video advertising. In 2002 Airtel got its Signature tune from A. R. Rahman, this signature tune is perhaps the most downloaded tune in India. My Airtel my offer was promoted to communicate the value added service and also to choose the best available service.Provides innovations such as Bollywood movie premiers, music services such as ring back tones ;amp;many more. Friendz pre-paid connection for youth, Ladies Special plan, Seniors plan. Executives corporate plan(First to give prepaid in this category). Special discounts in calling rates ;amp; sms services. Providing wallpapers and screensavers on website. The current promotion are 1 paisa/second, special bonus, a irtel bundl, power recharge 65, maximus m220bundle offer, u tab, night talk offer ,etc. 5. Physical Evidence Sim cards, recharge vouchers. Bills. Digital TvBroadband. Service Outlets. 6. People Total employees 25,616(Bharti Airtel Consolidated) Dedicated and passionate workforce. One of the best customer supports. Have won 2nd Best employer award in 2004. 7. Process The process is very easy and the customer can avail it very easily. Go to AirtelShop Choose a service (Say Postpaid connection) Pay the appropriate fees Take the Respective service (Like SIM Card in this case) Avail the facilities Give the feedback 121 is the customer support no. which can be dialed from anywhere in india. 7ps of Airtel Essay Example 7ps of Airtel Essay Bharti Airtel Limited, commonly known as  Airtel, is an Indian multinational  telecommunications  Services Company headquartered in  New Delhi, India. It operates in 20 countries across South Asia, Africa, and the  Channel Islands. Airtel has  GSM network  in all countries in which it operates, providing  2G,  3G  and  4G  services depending upon the country of operation. Airtel is the worlds  third largest mobile telecommunications company  with over 269 million subscribers across 150 countries as of August 2013. It is the  largest cellular service provider  in India, with 190. 1 million subscribers as of June 2013. Airtel is the third largest in-country mobile operator by subscriber base, behind  China Mobile  and  China Unicom. Airtel is the largest provider of  mobile telephony  and second largest provider of  fixed telephony  in India, and is also a provider of  broadband  and subscription television  services. It offers its te lecom services under the  airtel  brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve  Cisco  Gold Certification. It also acts as a carrier for national and international long distance communication services.The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting  Chennai and Singapore. 7p’s of Marketing 1. Product Airtel offers product for both the individual and business. For Individual * Airtel Pre-paid Plans * Airtel Post-paid Plans * Broadband * Digital TV * Airtel iphones * Blackberry wireless handheld * IPTV * HD TV * HD recorder * Value Added Service(VAS) The different value added services provided by Airtel are * Instant balance enquiry * 24Hr Recharge Facility * Caller Line Identification * Call divert, Call wait ;amp; Call hold Multimedia messaging service( MMS) * Airtel Live Portal * SMS Based Information Service * Hello Tunes ;amp; Ring Ton es * Voice Mail Service * Easy Post-paid bill collection * Gifting of Ring Tones ;amp; Hello Tunes * GPRS For Business Data and IP * DDoS Detection ;amp; Mitigation service * Premium Enterprise Internet * Managed Internet service * Multi-horned Internet service * Internet Leased Port Conferencing * Audio Conferencing service * Video Conferencing service * Web Conferencing service 2. Price Airtel has realized that the Iindan market is price sensitive.Therefore it has come up with various innovative tariff schemes to take needs of different category of customers. The pricing strategies of Airtel are * Customer based pricing strategies * Flexible pricing mechanism * Controlled by TRAI Bharti Airtel offers it subscribers intra-network tariffs at as low as 30 paise per minute. It has also introduced attracting pricing in its broadband segment. 3. Place The Airtel outlets are being situated in various places in India known as â€Å"Customer Relationship Center†. Airtel Customer Tou ch Points. Distributors likeE. g. paan shops, grocery shops, chemists, outlet etc. 4. Promotion Airtel has been dependent on tactical advertising. It has introduced most number of celebrities for advertisements. The list includes Sachin, Shahrukh khan, A. R. Rehman, Saif Ali Khan, Kareena Kapoor etc. Large scale print and video advertising. In 2002 Airtel got its Signature tune from A. R. Rahman, this signature tune is perhaps the most downloaded tune in India. My Airtel my offer was promoted to communicate the value added service and also to choose the best available service.Provides innovations such as Bollywood movie premiers, music services such as ring back tones ;amp;many more. Friendz pre-paid connection for youth, Ladies Special plan, Seniors plan. Executives corporate plan(First to give prepaid in this category). Special discounts in calling rates ;amp; sms services. Providing wallpapers and screensavers on website. The current promotion are 1 paisa/second, special bonus, a irtel bundl, power recharge 65, maximus m220bundle offer, u tab, night talk offer ,etc. 5. Physical Evidence Sim cards, recharge vouchers. Bills. Digital TvBroadband. Service Outlets. 6. People Total employees 25,616(Bharti Airtel Consolidated) Dedicated and passionate workforce. One of the best customer supports. Have won 2nd Best employer award in 2004. 7. Process The process is very easy and the customer can avail it very easily. Go to AirtelShop Choose a service (Say Postpaid connection) Pay the appropriate fees Take the Respective service (Like SIM Card in this case) Avail the facilities Give the feedback 121 is the customer support no. which can be dialed from anywhere in india.

Ducts and Dukes Lead the Way

Ducts and Dukes Lead the Way Ducts and Dukes Lead the Way Ducts and Dukes Lead the Way By Mark Nichol The Latin verb ducere, meaning â€Å"lead,† is the basis of many English words pertaining to action, development, and movement. This post lists and defines these words. To abduct (literally, â€Å"lead away†) is to kidnap or seize someone; one who does so is an abductor, and the action is called abduction. Abduce is a synonym for the medical sense of the word; abduce and abduct both describe drawing a body part away from another. (Abductor is used as a noun in this sense as well.) To adduce (literally, â€Å"lead to†), by contrast, is to draw a body part toward the axis of a limb or the center of the body. It also means â€Å"provide an example, proof, or reason to support a proposition.† (Abduction and adductor are the noun forms, and abducent and adducent are the adjectives.) A duct is a channel or a conduit; aqueduct literally means â€Å"water channel.† (Duct tape, sometimes, as a result of a mishearing, called â€Å"duck tape,† is so named because it was developed for repairing ducts.) Something that is ductile is capable of being beaten thin, bent, or pulled (as in the case of certain metals), of being formed anew (as in the case of other malleable materials), or of being easily influenced or lead (as in the case of people). To conduct is to lead to a particular result, though conduce is sometimes used for this meaning. Something that leads is a conductor, as in the case of a substance that carries heat or another form of energy or a person who is the head of an orchestra or an official on a train. The act is conducting in the sense of carrying energy is called conduction. To deduce is to figure out by reasoning or to trace; a deduction is the result. Deduct is synonymous with deduce, but it also means â€Å"subtract.† Induce and introduce both mean â€Å"lead into,† but the former pertains to influence, persuasion, or persuasion, or to forming or producing. (In the sense of producing an electrical current, the verb form is induct.) Introduction, by contrast, refers to the act of presenting, especially for the first time, or to inserting or instituting something. To produce is to develop; something produced is a product, although produce is employed to refer to fruits and vegetables; production is distinguished from product in that it refers to the creation of goods or of artistic works. To reduce is to diminish the amount of something, and to seduce is to literally lead away or astray, either in a physical, sexual sense or in the figurative sense of â€Å"persuade.† Less common words derived from ducere include circumduction (â€Å"circular movement of an extremity or limb†), subduction (â€Å"movement of the edge of one tectonic plate below another†), traduction (â€Å"defamation,† although it also has senses pertaining to logic and rhetoric), and transduction (â€Å"transfer of energy or information†). Words that may not be immediately apparent as belonging in the ducere family include educate (literally, â€Å"lead out†); someone who educates, or teaches or trains, is an educator, and the act of teaching or training is education. (The adjectival form is educational.) Another is douche, which came to English from French by way of an Italian word for â€Å"spray† and as both a noun and a verb refers to vaginal cleansing. Duke, meanwhile, stems from the Latin word for â€Å"leader† and referred originally to a prince and later to a high-ranking nobleman. The adjectival form is ducal, the domain of a duke is a dukedom, and the wife of a duke is a duchess. (The verb and noun dock may also derive from ducere, although it may have a Germanic origin.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:"Because Of" and "Due To" 50 Idioms About Arms, Hands, and Fingers40 Words Beginning with "Para-"

Gun Control Issues in the United States Research Paper

Gun Control Issues in the United States - Research Paper Example The national firearms act was the first act that restricted the rights to own guns. The guns were then provided to the people after complete background checking and assuring as if they really needed the gun for a fair use. The federal act of gun control was introduced in 1968, and as per this act, each gun is provided with a unique serial number that is held by the gun buyer. 1990s’ amendment then proscribes the criminals to become a gun owner and makes it essential to check the criminal record of the buyer during the sales time. Gun control opponents argue that people bearing handguns are able to defend themselves from criminal offense assuring personal safety. Whereas, the advocates of gun control suggest that increase in crime rates is an outcome of widespread ownership of the gun and ultimately bring negative consequences both in terms of private and public (Gun Control Debate 2011).   Since 1934, various federal laws have been acted out to promote federal regulation of firearms and ammunition, the constitutionality, and efficacy of which is continued to be a strong debate. Gun control proponents argue that laws and regulation to control gun ownership and holding can prohibit convicted felons, mentally challenged and other individuals who are not safe to the society to misuse guns to create harm. The advocates of gun control also suggest that accessibility of guns to these high-risk individuals can successfully be reduced by only the federal regulations and policies for gun usage. Some people even sought for extensive modifications in gun control policy such as non-police handgun possession and the registration of all firearm owners or firearms should be prohibited almost exclusively. For this prohibitive act regarding firearms, they insist that such regulation is not barred by the constitution and it does not incur any substantial social costs. Some proponents do not consider such strict policies rather they go for moderate policy alternatives suc h as the ones which would not hinder legitimate possession and transfer of firearms. The opponents of such federal policies have much stronger arguments. They refuse to accept that federal regulation can prevent firearms access by high-risk persons. They argue against the gun control acts indicating that such controls often disturb law observant citizens by creating burdens on them. Some people consider these policies as a violation of constitutional rights catered by the Second Amendment. They even give reasons for their opposition to gun control by demonstrating that they consider the widespread possession of the gun as one of the best impediments to criminal offenses and to likely despotism as well, whether through the use of guns by gangs or by the government. Some opponents may also criticize the impression of enhancing federal powers as opposed to state and police forces (Gun Control 2002). Gun control had been considered a prominent issue neither in the 2004 Presidential camp aign nor in the 2008 campaign.  Ã‚  

Wreiter choice Assignment Example | Topics and Well Written Essays - 500 words

Wreiter choice - Assignment Example What could be driving these consumerism tendencies? One apparent thing is the taste! The impulse buying nature of humans is not anything new in the current society. There is a ceaseless urge to buy goods regardless of the presence or absence of money. People tend to spend money on goods such as cars and flavours, the latter the leading in consumption rate. Compulsive buying has seen our stores stocked, credit card debts amounting and a remarkably depreciated health. One could then pose such question as to what the impact of materialism and consumerism bears on the American psyche. From a psychological point of view, the urge to acquire more goods or wealth is a perfect case of discontent. Prompts arguments as if, when one is rich then the money does not make them any comfortable. Leaving the weak discrediting the materialistic aspect of life, dismissing its importance altogether (Schlosser, 561). Consumerism is likened to a culture in that many a people have adopted it as the only practice they ever experienced throughout their lives and which they cannot part with given their relationship since the origin and its entirety. Notably, consumerism has created voids in people’s lives, rendering some emptiness within them subconsciously. The advent of McDonaldization and Americanization is a factor that has come into play in shaping the consumer behaviour of the US citizens. The McDonalds, with their influence across continents, have rocked the world with its myriad flavours. It has been demonstrated that 90 per cent of the money by Americans is spent on food alone. In â€Å"Why McDonald’s fries taste so good†, Schlosser notes that flavour is a critical component if one needed to realise large sale turnover. He adds that colour matters a lot as those that are brightly illuminated are tastier compared to the bland- looking foods. It not only applies to taste but also appealing factor among the eyes of the customer (Schlosser,

WHAT KIND OF COMPANIES STAND TO GAIN THE MOST FROM ENTERING INTO Essay

WHAT KIND OF COMPANIES STAND TO GAIN THE MOST FROM ENTERING INTO STRATEGIC ALLIANCE WITH POTENTIAL COMPETITORS WHY - Essay Example Strategic alliance refers to the joint decision of two firms to share a part of their resources and abilities mutually among them to acquire competitive strength in the market. In the business world, strategic alliance between firms is an increasing trend. Sometimes through these strategic alliances, firms may get monopolistic competitive position, which is not beneficial for the economy. The strategic alliance option is highly adoptive in technology based industries for which there involve huge cost for research and development and high risk of failure. Thus sharing of the technological resources facilitated through strategic alliance will helps firms to share the risk also. In industries, where cost of doing business are high, also adopt strategic alliance as a tool for reducing the operating cost by economies of scale in operation. In the period of global competition, the industries realize that through sharing of valuable resources between their competitors would contribute to th eir better market performance. The successful industries use higher level strategic alliance to improve their operational efficiency. (Strategic Alliance 2009). â€Å"Strategic alliances are agreements between companies (partners) to reach objectives of a common interest. Alliances are among the various options which companies can use to achieve their goals; they are based on cooperation between companies. The description â€Å"strategic† limits the field to alliances that are important to the partners and have broad horizons.† (Pellicelli 2003). Strategic alliance provides capability to access the technologies and other facilities of competitors. It allows the business firms to progress rapidly by using the valuable resources of competitors. Through the alliance, new ideas about advanced products can be generated as it supports innovation. It helps to diminish the impact of risk of failure of the project by sharing it with

An Analysis On Dominos Pizza Marketing Essay

An Analysis On Dominos Pizza Marketing Essay This report focuses on the marketing activities by Pizza Hut, Dominos and Papa Johns as part of the fast food market. The report has looked at culturally diverse markets being China, India, USA and Mexico. Looking at the various cultures through an etic approach the report aim to convey the different levels of standardization and adaptation that companies have tried to establish in international markets. Through the marketing activities that have been carried out by each company respectively, this report forms a connection with cultural theories by theorists like Hofstede and Hall with the aim to establish which company is standardized or either adapted. In respect to the advertising activities, each company has been alert to meet local cultures in different countries. Eliciting responses that incorporate culture specific aspects like the Guan-xi and the Compadre in high context cultures and catering to the needs of low context cultures with increasing factual analysis in countries like USA, the selected companies have shown their high levels of local responsiveness. Through the report it is evident that have targeted their advertising to their standardized business model focusing on in house dining or a delivery system or even a standardized concept of the quality of products. Sales promotions done by these companies have brought to light the increasing elements of standardization as consumers are becoming increasingly technologically advanced in this mobile generation. Dominos has standardized its technological efforts gaining a competitive advantage giving customers the ability to see the exact location of their pizza during manufacture, customization of the pizza, online delivery etc. these companies have also been quick to gain public attention through local social media portals. Pricing affecting the level of standardization and adaptation, as this reports reflects. Affected by differing economic levels in different countries along with the stage in the product life cycle reached affecting the degree of standardization. Customer preferences and their disposable incomes also play a significant role on pricing and through the use of companies like Dominos, Pizza Hut and Papa Johns this report aims to communicate these links. With respect to the brands of the three companies the report sheds light on the different choices made by the company to maintain brand coherence and establish a meaningful relationship with their customers. With local adaptations the findings suggest branding develops a personality over time and when changed can result in negative attention. Branding when adapted correctly increases resonance the highest level in the customer based brand equity pyramid. This report also brings to mind the cultural aspects that link to websites being the initial contact point with customers and thus must be very culturally sensitive. Through the analysis it is evident that companies have adapted their websites in terms of subtle characteristics such as colour, gestures displayed, images, information provision as these affect the degree of standardization. Through this report the findings suggest that although standardization includes the benefits of economies of scale, generation of a better brand image in the global market and easier operations by the company there is an increasing need for adaptation as cultures although can be compared are greatly distinct and have to be acknowledged for a company to succeed in a host country. Introduction: The report based on the fast food market focuses on pizza making brands Dominos, Pizza Hut and Papa Johns. This report concentrates on the activities carried out by these brands across the globe in countries such as the United States of America, India, Mexico and China analyzing how cultural differences affect each brand (Fig -1). Through the analysis of the level of standardization and adaptation adopted by these brands across diverse cultures the report sheds light on the chosen companies activities: Websites, Sales Promotion, Advertising, Branding and Pricing. In the business environment is it integral to understand the differences in cultures, attitudes, environments etc. that requires firms to view their companies through a range of indices. Standardization gives companies an increasing advantage in terms of economies of scale along with common brand images as consumers have become increasingly mobile (Levitt, 1983; Craig, 1986, Yip, Loewe and Yoshino, 1988 as cited by Theodosiou and Leonidou, 2003). Dominos, Pizza Hut and Papa Johns have tried to internalize these benefits although as contended by Terpstra and Sarathy in 2000 (Theodosiou and Leonidou, 2003) these firms are affected by factors like culture, purchasing power and consumer needs therefore encouraging adaptation. This report aims to analyze marketing activities in different economically developed markets such as China and India belonging to the BRIC nations, Mexico a developing country and USA a developed nation. These markets give insights into differing price sensitivities affecting the products being sold respectively. Marketing Activities Analysis Advertising Pizza hut, Dominos and Papa Johns generally make use of Television commercials to advertise their products around the world. They use TV commercials as it enables them to reach a large target audience to deliver their marketing communications. This pull strategy fits in with the companys budgets and is adapted to meet the local requirements of the countries in which they are viewed in thereby promoting sales. Dominos Table 1 Country Tagline Language of advertisements Snap Shot of the Tagline India USA China Mexico Yeh hai rishton ka time (This is the Time for Relationships) Oh Yes We Did! 30 minutes fast heat delivery. Hindi English Chinese Surce: (Dominos.co.in, 2012) Analysis on Dominos Pizza Dominos Pizza has differentiated itself by advertising and positioning itself differently in different countries. Having altered their advertisements to local languages Dominos is able to communicate in a better way to their customers. Though their standardized pull advertising strategies (Ghauri and Cateora, 2010) the company has generated increased amounts of interest in the consumers and Dominos continues to achieve this through their adapted sales promotions. Dominos have also adopted an identical ad in two of our chosen countries being USA and Mexico, wherein the commercial speaks about the product changes that have been made in order to improve the quality of the pizzas. This global prototype ad has been adapted locally being locally responsive (Ghauri and Cateora, 2010). Dominos has also adopted a standardised pattern throughout its operations in different countries although there are elements of adaptations that can be seen through their differing taglines etc. Dominos has al so been alert to meet cultural imperatives in countries like Mexico and China in terms of compadre and guan-xi as the commercials focus on relationships and friendships being established with the brand, this tends to positively effect sales (Ghauri and Cateora, 2010). Another interesting finding has been the fact that Dominos throughout its operations in both international and home markets have focused their attention to their fundamental delivery model as they gain a competitive advantage from delivery in the pizza business. Pizza Hut Table 2 Tagline Language of Advertisements Snap Shot of the Taglines India USA China Mexico Pizzas and Much More Make it great Pizza and More Hindi English Chinese Analysis on Pizza Hut Pizza hut has been marketed in a way to meet the requirements and the likings of different countries. Throughout the advertisements that are set out by Pizza Hut it is evident that their emphasis has been on their in-house dining experience. In most commercials there are snapshots of the waiters, the ambiance, the furniture etc. This standardisation with local adaptations in terms of their different products that cater to local consumer taste preferences displays the companys emphasis on their in house dining services instead of their delivery. Mexico on the other hand portrays commercials incorporating different settings on a ship, or at a rock concert and even in consumers homes. This can be linked to the fact that Pizza Hut does not cater to the online market but caters to customers over the phone (Pizzahut.com.mx, 2008) (Fig 2.10). This can be seen as a decision to cater to the economic condition of the market, as Pizza Hut has adapted their delivery channel (Theodosiou and Kats ikeas, 2001). Fig 2.10 Pizza Hut ads in Mexico Papa Johns Pizza Table 3 Tagline Language of Advertisements Snapshots of Taglines India USA China Mexico Better Ingredients Better Pizza Better Ingredients Better Pizza Better Ingredients Better Pizza Better Ingredients Better Pizza Hindi English Chinese Spanish Source: (YouTube, 2010) Analysis on Papa Johns Papa Johns uses a standardized tagline for Indian, Mexican, USA and Chinese marekts. Papa Johns have effectively used their CEO and produced high performing ads. Consumers have perceived these ads to be authentic and genuine (Kelso, 2012) giving Papa Johns consumers an image wherein the company cares and is about real people creating a personal connect with the consumer. Overall Analysis: As advertising is a basic necessity in the marketing mix of an international brand, the chosen companies Dominos, Pizza Hut and Papa Johns have translated the needs and wants of their local consumers. Through the use of adapted symbols these companies have also aimed to meet the cultural needs of local consumers. We have also seen that the companies have adapted their languages in different countries, which is intrinsically linked to different cultures (Ghauri and Cateora, 2010). Dominos and Pizza Hut have equalized their effects of both standardisation and adaptation, which is evident in their advertisements and their messages to respond locally. Papa Johns on the other hand have adopted pattern advertising, which can be linked to the concept of thinking globally, acting locally (Ghauri and Cateora, 2010), as the brand has a common mission to provide Better Ingredients Better Pizza, but still has adapted its advertising strategies in different markets. Through this example it is evi dent that B2C advertising is greatly heterogonous as the transferring success across different countries is increasingly difficult and therefore must be adapted. WEBSITES PIZZA HUT INDIA PIZZA HUT CHINA Source: (Pizzahut.com.cn, 2012) PIZZA HUT USA Fig-3.10 Food allergies and sensitivities Fig-3.12 Book it page PIZZA HUT MEXICO Fig-3.16 Nutrition ANALYSIS Pizza Hut USA has a red background which in most western cultures signifies Christmas as it is widely celebrated across USA and Mexico uses brown which means practical, down-to-earth and comfortable (Empower-yourself-with-color-psychology.com, 2009) this encourages customers to make purchases and are attracted to the websites. Pizza Hut India website also has a red background for its homepage and its delivery page. Red in India symbolizes Indian weddings and the Indian bride (Empower-yourself-with-color-psychology.com, 2009) thereby attracting the Indian customer. China has a light yellow background which depicts royalty and honour in Chinese culture reflecting the standard of service provided by the company in China, being compared to a 5* experience. (Empower-yourself-with-color-psychology.com, 2009). DOMINOS PIZZA INDIA Source: (Dominos.co.in, 2012) DOMINOS PIZZA CHINA Source: (Dominos.com.cn, 2013) DOMINOS PIZZA USA Fig-3.27 Tracker Page DOMINOS PIZZA MEXICO ANALYSIS Dominos has standardized layouts of its websites across the globe with white as its background colour. White symbolizes weddings and brides in the USA, and is a symbol of peace and purity in Mexico, India and China (Geert-hofstede.com, 2013) thereby motivating a purchase as customers feel relaxed when on the page. However, adaptations have been made to fit the different markets and bridge the cultural gaps (Ghauri and Cateora, 2010) PAPA JOHNS INDIA PAPA JOHNS CHINA PAPA JOHNS USA Fig-3.44 Investors Page PAPA JOHNS MEXICO Fig-3.45 Homepage ANALYSIS Overall, a certain level of standardization is seen in Papa Johns websites across countries. The websites in all four countries follow the colours of the logo. Green symbolizes new beginnings and white is sign of peace and purity in all four cultures (Empower-yourself-with-color-psychology.com, 2009), which subtly encourages purchases. There is also a degree of adaptation displayed in the websites. Sales promotions, advertisements and languages are adapted in context to the cultural values of each country. OVERALL ANALYSIS Dominos Pizza has a comparatively higher degree of standardization in its website layout in all four countries as compared to the websites of Pizza Hut and Papa Johns Pizza. Dominos website background colour is mainly white in all four countries unlike Pizza Hut and Papa Johns which have adapted their background colours in accordance to the culture of the respective countries. Pizza Hut India has adapted its website layout according to the countrys high-context culture. It shows an employee using various non-verbal communication techniques to promote its products, which is not shown in the websites of the other three countries. However, Pizza Hut does not provide the option of creating your own pizza and pasta, which is offered, by Dominos and Papa Johns. Finally, Papa Johns aims to make a connection with its customers by displaying pictures of its founder and brand ambassador, John Smith on the homepages of all four countries. Therefore, although there is certain degree of standardi zation in the websites of Pizza Hut, Papa Johns and Dominos, there are also certain adaptations that have been made in consideration of the cultural differences in each country. Websites being increasingly important in creating a link with the customers, as it is a direct portal between the brand and the customer, they must be increasingly adapted to accommodate cultural differences. Websites have also reduced the barriers between customers and the company as it has become increasingly accessible over the Internet in multiple countries. SALES PROMOTION Dominos India Dominos Mexico Fig 4.8 ONLINE-ORDER DEALS Analysis: Dominos has standardised its sales promotion in three of the four countries USA, Mexico and India through Facebook uploading coupons, unveiling new items, added to their menu. These promotional items being adapted from their domestic operations are culturally accepted in the countries in which they feature and hence have increased sales and adoption rates in short periods of time (can sales promotions go global). Dominos in both USA and India have used an adaptive approach for their sales promotion through Mobile Applications. China and Mexico both do not have a Mobile Application option for their customers. In USA the app., shows the Pizza Tracker option in which people can track their order progress status (Dominos, 2012). In the Indian app., they have not adopted such style of service to the customers and kept it simple to place an order. Dominos mobile applications technology gives the company a cutting edge advantage as 80% of smartphones have ordering apps (Dominosbiz.com, 20 08). In countries like China and India, Dominos has introduced its 30 Minutes or Free sales promotion. This effective sales promotion attracts new customers as a way of increasing sales in a short span of time. Furthermore, both Dominos USA and India have used the Electronic and Plastic cards option for their customers, whereby, they can send their loved ones greeting cards or vouchers by mail or post for usage in Dominos. Mexico USA have used another system of combining few options to offer to customers who come in a group of 2 or 3 to 5. They can thereby select a type of pre-fixed menu which differentiates with India and China Dominos. Papa Johns India Papa Johns China Papa Johns Mexico Papa Johns USA Analysis: Papa Johns Pizza does not have a mobile application (standardised for the global market) for its sales market in any of the countries, they just keep it normal by online or phone orders. Taylor Swift being one of the most top and famous singers of USA came to an agreement with Papa Johns Pizza of her album RED to be sold along with a Large Pizza as a promotion. Papa Johns, USA started Papa Rewards, a Gift Shop and an E-Gift card facility in only one country which elicits brand awareness through these sales promotions thereby increasing sales. American Football being one of the most popular sport of USA (Usatourist.com, 1998), Papa Johns came up with a two million free pizza scheme in collaboration with NFL targeting the local sport-freak customers (adaptive). Pizza Hut India Pizza Hut USA Pizza Hut Mexico Fig 4.27 Online Deals Targeted Football Followers Pizza Hut China Analysis: Pizza Hut has incorporated the same pre-fixed menus in all countries chosen (India, Mexico, China USA). They have adapted these to meet social and cultural norms. In India, Mexico and China they cater to a smaller group of people starting with 2 individuals, whereas in USA they cater to a larger group of people starting with 8. This aims to target groups of customers. Due to the recession period, the lower-priced chains gained sales and the bigger chains lost theirs sales. To gain some of its lost market share, Pizza Hut launched a $ 10 promotion by which customers could get any pizza, any crust and any topping for $ 10 thereby stimulating an immediate increase in their sales (Franchisedirect.com, 2010). Mexico and USA have used a similar approach towards their customers by setting a contest of winning a double trip to Football finals and Gamer Vacation of Maxim Magazine Party Spot respectively since Football is very well known and famous in both the countries. The Gamer Vacation contest is held mainly to attract the teenage category customers and influencing them to buy more beverages so that they can build the game pieces. Gift cards available in USA and India have been adapted to meet the local market taste through the personalisation of messages. In Mexico China they do not have this type of feature. Pizza Huts mobile application enables customers to place orders online, which has been adapted only in their two big markets USA China. Pizza Hut China has adapted its Childrens Party theme with a South African theme and a London theme as the children are very fascinated by the foreign countries thus getting attracted by such birthday parties (Pizzahut.com.cn, 2012) Overall Analysis: Sales Promotion/marketing activities are incorporated to attract customers and to promote their products (Ghauri and Cateora, 2010). Pizza companies use value meals and promotions/rebates to attract budget minded customers (Franchisedirect.com, 2010). These demonstrations do significantly well in less economically developed countries where prices are out of the reach of customers. (Can sales promotions go global) Dominos quoted that technology is playing an important role in their daily sales as it is convenient for users and customers can use it in their own time as they are more relaxed in ordering over the app. It added millions in revenue for Dominos just via the mobile app. Pizza Hut also quoted that it boosted its sales by $ 1 million in a period of five months from July to November 2009 (the initial period of launch) (Franchisedirect.com, 2010). Papa Johns has not yet adopted any kind of mobile application business for their customers. Facebook and Twitter are becoming a vital medium of sales promotion for the chain of stores. It has been quoted that 85% of the Pizza-chain sales are through promotions and discounts acquired through these social media websites according to the Citigroup Global Markets (Franchisedirect.com, 2010). The previous version of sales promotion was not effective enough since it could not target any specific group. Furthermore, these social media portals are more cost effective methods of marketing and promoting the products (Baker, 2012) India, USA and Mexico have aggressively marketed their products via Facebook and Twitter nowadays while China is still lacking behind this procedure due to government regulations which prevent foreign social media and micro-blogging websites. In order to meet the growing need for social media and microblogging in China the government has introduced an inter-country social media and micro-blogging websites such as Weibo.com, e.t.qq.com, renren.com that incorp orates different sales promotion as mentioned below (Table 1). They restrict these websites to avoid any sensitive issues to be discussed publically and become a revolt against the government officials (Branigan, 2009). Table 1 Websites: Facebook Twitter weibo e.t.qq renren Social Media Micro-blogging Micro-blogging Micro-blogging Social Media Dominos India, USA and Mexico India, USA and Mexico Pizza Hut India, USA and Mexico USA and Mexico China China China Papa Johns Pizza India, USA and Mexico India, USA and Mexico China With the introduction of a variety of sales promotions companies are able to significantly increase short-term sales encourage repurchase and increase buyer switching between brands. (can sales promos go iglobal) Pricing: Dominos Pizza: Dominos USA: General Analysis: At Dominos, by adopting a standardized strategy to their supply chain and dough manufacturing processes Dominos has been able to control price escalations (Fig 5.3) . Their One Brand One System policy (Dominosbiz.com, 1983) incorporates firms using the same core products and proven suppliers maintaining consistency and quality standards across different countries. This standardization has also given rise to increased buyer power from the company giving them a competitive edge in terms of prices of equipment and non-food items. Dominos has also lowered their distribution costs by implementing a shorter internalized distribution channel. Dominos has a set of Master Franchisers who further contract Sub Franchisers adapting itself to meet cultural differences affecting the deeply rooted channels giving increased localized information. (Fig 5.4) Fig 5.4 Master Franchisers and Sub Franchisers Dominos have also standardized their business model that solely caters to delivery and carry out pizza (Doctoroff, 2012). In developing countries although Dominos has incorporated tables in their outlets. Its purpose has not been to change its business model towards in-house dining but in fact to cater to local market needs. This does not affect prices, as high investments in the delivery of a service do not have to be incurred by the company. Papa Johns Pizza: Papa Johns China General Analysis: Papa Johns is aware of the drawbacks of competitor based pricing and hence have focused their pricing strategy by meeting a premium price point (Morrison, 2012). Papa Johns claims that their products are aimed at meeting the needs of those who are looking to purchase products providing them with value and better quality as their tag line suggests- Better Ingredients. Better Pizza. (Papajohns, 2013). This standardized approach that has been adopted has been able to maintain Papa Johns global coordination. Their prices have been set higher than competitors prices communicating the perceived value of the products although they have not been placed at a level where they do not generate sales as Papa Johns is part of the big four pizza franchisers (Franchisehelp.com, 2013). Papa Johns have influenced their prices by standardizing their entry modes into international countries through a franchising model as their products are perishable and need to be located near the consumer and consump tion of the product. Pizza Hut: Pizza Hut India: Pizza Hut Mexico: Source: Nytimes.com, 2010 General Analysis: Pizza Hut has standardized their business model and aims to meet high standards through their increasingly important service scape. Their restaurants give consumers a 5 star feel, which has been replicated throughout their operations in both domestic and international markets. This increasingly high standard of their service scape has increased their costs, as they need to meet a range of standards in terms of staff, furniture, cutlery etc. These significantly increase costs and are reflected through in the pricing strategies. By adapting their pricing strategies at Pizza Hut they have been able to gain a competitive advantage meeting the growing diversity in the food market. Pizza hut also sources their materials and equipment locally which helps manage price escalation. Branding Papa Johns Analysis: Brands today have an increasingly important role as they are termed to be the most valuable assets companies have (Ghauri and Cateora, 2010 p.286). Dominos and Pizza Hut have adapted a their brand over time to match a dynamic market. This can be seen through their change in logo and packaging respectively. Pizza Hut received a negative response from their consumers as the brand had formed a strong relationship with them. Dominos has benefitted from their change and they have adopted this change throughout their operations in USA. Papa Johns a having a transferrable logo has been able to standardize its logo throughout their operations (USA, India, Mexico and China) providing meaningful associations as the brand aims to provide customers with better quality products. Looking at countries like India, China, Mexico and USA companies like Papa Johns, Dominos and Pizza Hut have aimed to further strengthen their brand image with affiliations with other brands like Coca- Cola and Pepsi, which shows (Table 1) the different beverages used by the pizza companies. Conclusion: Despite the profound benefits brought by standardization this report lays emphasis on the fact that in the fast food industry- the pizza market, companies need to be increasingly careful with their marketing activities, as standardization could not bring long-term benefits for the company in an international boundary. This is affected by the fact that cultural differences play a significant role on the success of a product in an international country. Looking at the analysis in the report advertising has been greatly affected by subtle differences as suggested by Edward Hall in this theory of High Context or Low Context cultures. The chosen companies have adapted their advertising efforts to incorporate visuals, music and information by being locally responsive. Advertising in a B2C environment must be increasingly heterogeneous as transfer of success is becomes greatly difficult. Looking at the sales promotions adopted by Dominos, Pizza Hut and Papa Johns in order to gain a short-term response in increased sales these companies have been greatly responsive to differences in cultural norms, their target markets and government regulations in dissimilar markets Pricing has also been a determinant in the success of a company in an international country. The findings suggest that pricing must be alert to accommodate national customer purchasing powers. Different stages in the evolution of the PLC in chosen countries like China, India, Mexico and USA also greatly affect the pricing of a company thereby resulting in the success or failure of a brand. Marketing activity that incorporates branding analyses the fact that with a standardized brand in international boundaries like Papa Johns gives increased brand coherence and is easily transferrable into an international markets. Pizza Hut on the other hand having created a personality with its customers could not alter its brand name and logo, as customers were not accepting of the idea. Having placed significant amounts of emphasis on the closest form of contact between customers and the company, Pizza Hut has used an innovative concept wherein a man guides customers through the Indian website meeting subtle cultural associations in terms of gestures and facial expressions. Dominos have also been innovative adapting their websites to meet the growing technologically savvy customers and have introduced new tracking techniques etc, giving customers a clear understanding of where their pizza is during the production and exactly how long it will take. Owing to these marketing activities analyzed in the report it is evidently clear that companies although focus on sales promotions being short term, in order to gain long term benefits the company must adapt itself meeting local requirements. These companies as seen also provide enough standardization so as to reap benefits from brand salience and resonance.

Crabs For The Crabber :: essays research papers

Crabs For the Crabber   Ã‚  Ã‚  Ã‚  Ã‚  Would you like to learn how to make around two hundred dollars a day for going out in the boat and crabbing for a few hours? Once you gain the experience of a commercial crabber, you can earn as much as you want. All it takes is a little time and effort to learn the basic steps, and, of course, the love of the water. For the last two years, I have kept the books for my boyfriend's crabbing business. I helped him from the beginning when we purchased the traps to today, when he is now running 150 traps.   Ã‚  Ã‚  Ã‚  Ã‚  On the boat, you should always have as many life jackets as people. Flares and a marine radio should also be on the boat in case of an emergency. For instance, if you are five miles out over the ocean and the boat runs out of gas, you could light a flare and reach some help on the marine radio. You should also keep an oar on the boat at all times. This would come in handy if your boat is stuck in mud, or if the boat breaks down in the small creeks near your dock. I also recommend that you have crabbing gloves and rubber overalls from Boater's World. The gloves have special rubber tips that help reduce the pain if a crab pinches you. The overalls will protect your clothes from getting drenched and muddy. The last thing that you should never leave the dock without is plenty of liquids to drink. I recommend Gatorade or water, but no soft drinks. It is very hot on the boat and fluids are a necessity so that you do no dehydrate.   Ã‚  Ã‚  Ã‚  Ã‚  Before you can start crabbing, you need certain materials. The most important is a commercial license to sell crabs. A license can be purchased from the Game Warden in Richmond Hill. You must go early in the year because they only sell a limited number. Once you have a license and your personal number for your traps, you need a large flat bottom boat with a powerful motor. I recommend a Yamaha Salt Water Series. This motor is very reliable and can handle the long hours put on it. You should also buy a wench and have it bolted to the side of the boat. The wench is not necessary, but is will save a lot of time and effort to pull up all of the traps. A dolly should be kept on the dock to take the boxes of crabs to the truck.

Human Trafficking Essay

In this 2006 article published in Feminist Review, the author criticizes the classic viewpoint which maintains that human trafficking is a problem which only involves two parties- the sex slaves themselves and organized crime individuals who readily exploit the slaves for the purposes of illicit profits. The criticism of this assertion is upheld by the author from the vantage point that in trying to represent a complex issue as a simple case of crime and victim, pivotal contributors to human trafficking such as illegal immigration, prostitution and the like are essentially ignored. Additionally, as a result of this wholesale discounting of what appear to be legitimate factors in trafficking of human beings, the legal system and accompanying public service organizations have in effect turned their back on the victims of trafficking in many cases. Because of this disregard for legitimate crime victims, the impact of human trafficking continues to increase with time. Reviewing this article brought out several pivotal facets of the topic of human trafficking which are worthy of additional exploration. Early in the article, the point is made that at the heart of the phenomenon of human trafficking is the fact that individuals are enslaved for the purposes of a lucrative, illegal sex trade, not only in the United Kingdom, but elsewhere as well. However, there is a grey area in terms of what constitutes slavery, and thus, what makes trafficking illegal in and of itself. Davidson points out that in the broadest definition of slavery, housewives, employees, professional athletes and other groups of people can be considered to be slaves, although those who are controlling them in most cases are not breaking the law. Conversely, if this argument holds up, it can be asserted that traffickers are not criminals, at least from the standpoint of the control of other people; rather, they are overbearing supervisors, rather than criminal captors. In response to this apparent dichotomy, the author quite ably makes the point that the classic view of slavery differs from the new view of slavery and as such, human traffickers cannot be pardoned simply on the weak case that sex slave drivers can be likened to the operator of a low-paying, manual labor workshop. Lastly, the definition of trafficking is brought into the evaluation by the author by making the distinction that not all prostitution is slavery, and therefore, not all trafficking is illegal, at least from the standpoint of the intent of the trafficking itself. In legalizing prostitution, the author maintains, more people can be protected, as the illicit activity essentially emerges from the shadows and can be monitored by the proper authorities. In conclusion, the point made quite well by Julia O’Connell Davidson is that the state can in fact take a larger role in protecting women from forced sex work by focusing not on loopholes in laws and redefining words and their meanings, but rather by treating human trafficking like the crime that it is, and in some cases, legalizing and regulating adult services in order to be able to make sure that the workers in those services are in fact protected from abuse and harm like any other workers in any other occupation. In other words, by treating victims as victims and crimes as crimes, and separating the illegal from the simply immoral, it is possible to advance the causes of human rights and crime prevention simultaneously. Trafficking for the Purposes of Labour Exploitation: A Literature Review by Samantha Dowling, Karen Moreton and Leila Wright Through the review of a wide variety of sources, the authors of this article make the point that the trafficking of adults into the UK for the purposes of labour exploitation is a somewhat murky subject to explore, as there is a lack of solid data on the number of adults as well as children being brought to the UK as a final destination, which is also compounded by the fact that the centrality of the UK makes it a popular hub through which exploited individuals are passed on the way to other final destinations. Also, as the article maintains, there is also a marked lack of social services in place to help victims of trafficking. The overall lack of data on the topic of trafficking in the UK, as the authors continue, is due in large part to the fact that law enforcement, research, and governmental focus in the past emphasized prostitution and all but ignored other trafficking elements such as forced industrial labour, etc. In fairness to the UK government, by 2007, efforts were being made for the UK to become more involved in a wider, international program of understanding and prevention of all types of trafficking. As an important part of this heightened awareness and enforcement, the UK broadened its definition of trafficking as well as what constitutes trafficking in and of itself. Through this widening, it became possible for authorities to realize that there were far more criminals and victims involved in illegal human trafficking, and as such, there were far more possibilities available to fight human trafficking and protect its many victims. In other words, opening the eyes of authorities to the existence of more crime and victims made it possible for society as a whole to be enriched. Generally speaking, this article is well constructed, factually based, and hard hitting in its final conclusions. By solidly making the argument that for all of the knowledge, prevention and awareness of illegal human trafficking there is still a great deal to be learned and done, this piece serves not as a final word in the topic of human trafficking, but in fact, only the equivalent of the first word. By raising awareness of the epidemic-like characteristics of human trafficking in the UK and the tragedy of the victims of this all-encompassing crime, it has been possible for efforts to be made to reduce the crime rate in the UK and add value to the lives of victims by protecting them and saving them from the tragedies that have befallen them. Lastly, in additional endorsement of this article, it is research like this which in essence feeds upon itself; in other words, as more knowledge is gained, it is possible not only for the law enforcement community to better serve the public, but the social service agencies as well. In other words, when it is discovered that a certain legitimate industry or business, or even an illicit/illegal industry or business has been revealed to be exploiting workers either totally illegally or through violations which are not yet illegal because laws do not exist to outlaw them, the gaps are able to be filled through proper legislation and thorough public policy, all to the betterment of the UK itself. Without an increased awareness of the plight of individuals as well as the abuse of laws that are in place, society will surely degrade into chaos. Therefore, literature such as this serves an essential role in the protection of people and property. Pathologies of Security Governance by Cornelius Friesendorf Developing an Effective Criminal Justice Response to Human Trafficking by Anne Gallagher and Paul Holmes The Introduction of Quality Labels in the Prostitution Sector as a Means to Combat Trafficking in Human Beings by Conny Rijken and Linda van Krimpen These three articles, when evaluated in combination, truly clarify the issue of human trafficking, not only in the United Kingdom, but across all of Europe as well. First, Friesendorf emphasizes that human trafficking is of key importance throughout all of Europe because of its explosion in occurrence and popularity since the 1990s, expanding from the traditional version which exploited adult females for sexual purposes to include not only female children for the same purposes, but also for adult and child males as sex slaves, but also for the purposes of drug trafficking, forced labor of all types, etc. Friesendorf expands on the crime of trafficking in his article by making the point that in many cases, human trafficking is used as a means of financing the trade of other illicit commodities such as illegal drugs, stolen merchandise, undocumented diamonds and much more. Conversely, illegal commodities can also be used as a way of financing human traffic rings, creating the equivalent of a vicious circle of crime which holds the awesomely tragic potential to destroy millions of lives in record time. The Anti-Trafficking Security Governance System also plays a key role in Friesendorf’s article, as the author makes the point that the realization that such widespread crime exists and is growing has led to an international effort to detect instances of illegal trafficking of all sorts, bring suspects to justice, and to prevent it from happening in the future. While these efforts have not been totally effective, the point was well made in the article that by its very existence, the ATSGS serves a major public interest. It is through the prosecution of international traffickers, the author argues, that the entire world can in fact be improved. Gallagher and Holmes, in Developing an Effective Criminal Justice Response to Human Trafficking, likewise acknowledge the epidemic-like nature of human trafficking around the world, yet for all of the law enforcement efforts to both prevent trafficking and bring suspects to justice, no one program has been found to be totally effective, nor can any one nation lay claim to having found the secret to nipping human trafficking in the bud. One of the key reasons for this, according to Gallagher and Holmes, is the lack of any one definition of trafficking which makes the distinction between what is illegal in trafficking and what is merely unsavory results in trafficking being deemed to be illegal or not simply based on where the trafficking is occurring in the world, thereby giving traffickers the option to choose the location of their operations based on where they can do so without the threat of prosecution hanging over their heads. Gallagher and Holmes conclude their article by making the point that a cohesive, unified front against human trafficking, not only throughout Europe but worldwide, will require the establishment of international standards for legality and illegality, laws that are not limited by borders but can in fact cross borders to bring the guilty to justice, and a worldwide understanding that no matter where a trafficker goes, they can run but essentially cannot hide. Then, and only then, will human trafficking be universally outlawed as it should be. A decidedly more open-minded approach is taken by Conny Rijken and Linda van Krimpen in their article, The Introduction of Quality Labels in the Prostitution Sector as a Means to Combat Trafficking in Human Beings. This article puts forth the proposition that due to the fact that a large portion of human trafficking takes place for the purposes of prostitution, by legalizing and regulating prostitution throughout Europe, as is common in parts of the Netherlands, a great deal of criminal offenses will be eliminated and many victims will in essence be saved from exploitation at the hands of others because they will be voluntarily working in a business that is regulated by authorities, rather than being conducted in the shadows by criminal, often violent individuals. Additionally, the authors continue, the licensing of such businesses will create revenue for governments, and also generate a massive additional form of taxable revenue. Through the review of these three articles, it is possible to draw some parallels between all of them. First, as few outside of the field of professional study of human trafficking would likewise agree, the crime of human trafficking is unacceptable from a wide range of vantage points, and is growing to the point where it jeopardizes the well-being of millions of people in all parts of the world. Second, it will only be possible to fight human trafficking as the crime that it is when the nations of the world continue the efforts to establish universal definitions for the crime of human trafficking, coordinate enforcement/prevention efforts, and send out a clear message that human rights violations such as these will never be allowed to proliferate, regardless of the social, economic, or political status of any nation and/or its citizens. Also, illegal immigrants will not be allowed to be exploited under any circumstances, regardless of the fact that they themselves may have likewise broken other laws. In this instance, as the old adage goes, two wrongs do not in themselves make a right.

Free Essays on Desirees Baby

â€Å"Desiree’s Baby,† by Kate Chopin In her short story, â€Å"Desiree’s Baby,† Kate Chopin uses irony and symbolism to enhance the story, and convey a surprise ending. In the beginning of the story, Madam Valmonde is on her way to visit her daughter and new born grandson, when she flashes back to the day her husband, Monsieur, found little Desiree â€Å"lying asleep in the shadow of the big stone pillar.† The unknown origin of Desiree is a major question throughout her life and throughout the story. Eighteen years after her initial discovery, Desiree is again under the same pillar when Armand Aubigny sees her and instantly falls in love â€Å"as if struck by a pistol shot,† (182). In both times using the stone pillar as the place where Desiree is found, the reader becomes aware that this place is a continuing factor in Desiree’s true identity. L’Abri, was a dark and solemn place, where, since the rule of Armand had been so strict, the slaves were no longer gay as the once were during the elder Aubigny’s rule (183). Desiree is described as wearing â€Å"soft white muslins and laces,† creating a conflicting image of life at L’Abri (183). While the outside of the house is dark, the inside is almost lit up from Desiree’s presence, showing the impact she has had on life at L’Abri. Desiree says that she is so happy that it â€Å"frightens† her, another indication that things at L’Abri may not be all well (183). After three months, it becomes evident that the baby is not white, but black, which Armand blames Desiree for because of her suspicious origins. When Desiree leaves the plantation to return to her mother’s, at Armand’s request, she did not take a well worn path, symbolizing her struggle. Instead, she cut through a field where the â€Å"stubble bruised her tender feet . . . and tore her thin gown to shreds.† The torn gown represents her shattered home and marriage, the complete opposite of what the gown stood for ... Free Essays on Desiree's Baby Free Essays on Desiree's Baby â€Å"Desiree’s Baby,† by Kate Chopin In her short story, â€Å"Desiree’s Baby,† Kate Chopin uses irony and symbolism to enhance the story, and convey a surprise ending. In the beginning of the story, Madam Valmonde is on her way to visit her daughter and new born grandson, when she flashes back to the day her husband, Monsieur, found little Desiree â€Å"lying asleep in the shadow of the big stone pillar.† The unknown origin of Desiree is a major question throughout her life and throughout the story. Eighteen years after her initial discovery, Desiree is again under the same pillar when Armand Aubigny sees her and instantly falls in love â€Å"as if struck by a pistol shot,† (182). In both times using the stone pillar as the place where Desiree is found, the reader becomes aware that this place is a continuing factor in Desiree’s true identity. L’Abri, was a dark and solemn place, where, since the rule of Armand had been so strict, the slaves were no longer gay as the once were during the elder Aubigny’s rule (183). Desiree is described as wearing â€Å"soft white muslins and laces,† creating a conflicting image of life at L’Abri (183). While the outside of the house is dark, the inside is almost lit up from Desiree’s presence, showing the impact she has had on life at L’Abri. Desiree says that she is so happy that it â€Å"frightens† her, another indication that things at L’Abri may not be all well (183). After three months, it becomes evident that the baby is not white, but black, which Armand blames Desiree for because of her suspicious origins. When Desiree leaves the plantation to return to her mother’s, at Armand’s request, she did not take a well worn path, symbolizing her struggle. Instead, she cut through a field where the â€Å"stubble bruised her tender feet . . . and tore her thin gown to shreds.† The torn gown represents her shattered home and marriage, the complete opposite of what the gown stood for ... Free Essays on Desiree's Baby â€Å"Desiree’s Baby†: A Case of Embarrassment or Something Deeper? What is it exactly that caused Armand to cast his wife, Desiree, and their child aside? Disappointment, shame, and a deep sense of bitterness factored into his actions. The child was a symbol of his masculinity and a legitimate heir to his family name. When you factor in the accumulative sense of betrayal he must have felt towards Desiree and her supposed lack of pure blood, his actions are justified. Despite all other feelings one could possess in such a predicament, embarrassment was the overlying element. The shock and horror Armand endured upon finding out his child is not worthy of his family’s name or position in life was nothing short of overwhelming. â€Å"He no longer loved her, because of the unconscious injury she had brought upon his home and his name.† (180) Now imagine Armand’s embarrassment at finding out that he is the one who caused his child to become a social pariah. Imagine the embarrassment when he discovered he was living a lie. Armand’s embarrassment and his deep seeded resentment of the entire situation caused him to act impetuously, to the point that he allowed Desiree and their child to leave, burned their belongings, removing every trace of them from his life. Armand fell in love with Desiree despite her being a foundling with no familial ties. He proclaimed her lineage did not matter, in fact, â€Å"what did it matter about a name when he could give her one of the oldest and proudest in Louisiana† (178). Once she conceived their child, neither one of them gave any thought to the fact that their child would be anything other than of pure blood. With no knowledge that Armand was the carrier of this â€Å"disease†, they still delivered a child, which would later become his greatest embarrassment. This child was theirs, and neither one of them was black in any visible way. His subsequent disappointment in his offspring and wife fue... Free Essays on Desiree's Baby In the story â€Å"Desiree’s Baby† there are many underlying connotations, which make the analyzing of the story somewhat difficult. These connotations are what make the story interesting and enjoyable to read. One could argue that love and lust played a large roll in this story. Also it would be easy to say that Desiree was not loved but lusted after throughout the story. It is very apparent to me that Desiree’s husband did not love her as much as should have. It would also be justifiable to say that his relationship with her was purely based on his love for her body and not her mind. The story tells us that when he fell in love with her, it was similar to a prairie fire or an avalanche. Both a prairie fire and an avalanche start from the smallest thing and grow into a fierce power. But both the prairie fire and the avalanche only last for a small amount of time. If his love for her is being compared to both of these, then it was not true love, for love truly cannot be measured. The description of Armand Valmonde led me to think that he was a very stern man whose beliefs and morals overpowered his ability to think reasonably. I believe that the most important thing in his life was the purity of his family name. It seemed that he was raised to be someone of importance, raised to be the distinguished gentlemen or even raised to be royalty. Armand was a slave owner and was raised in a time when it was thought that black people were inferior to white people, so there is definitely a sense of racism in the story. Racism played a role in the story but its role is mainly to apply irony to story in the end. If the reader was disgusted with Armand, the ironic racism adds a twist at the end of the story which is quite enjoyable. Racism and love are two clashing tones in the story also because, if you have one you cannot have the other. This is another one of my points. If Armand truly loved Desiree, then it would not matter if...

Culture of FearWhy Barry Glassners Book Matters

Culture of FearWhy Barry Glassner's Book Matters The unsettling news of the disappearance of Malaysia Airlines Flight 370 was still lingering when another Malaysia Airlines flight was destroyed by a surface-to-air missile over the eastern Ukraine in July  2014. Later that year, an Indonesia AirAsia flight crashed into the ocean, killing all on board. Less than a year later, 150 people were murdered when a pilot intentionally crashed a Germanwings jet into the French Alps. With sensational news stories like these circulating in our media, its no wonder that the dangers of air travel are on the minds of many. Seated on a plane as its engines rev for takeoff, one cant help but think about the possibility of disaster. But truth be told, the risk of flight is actually quite small. The risk of being involved in a crash that results in deaths is just 1 in 3.4 million, and the risk of being killed in a crash a slim 1 in 4.7 million. In other words, you have a 0.0000002 percent chance of dying in a plane crash (this according to data compiled by PlaneCrashInfo.com, covering the years 1993-2012). By comparison, one has a far greater risk of dying in a car crash, while playing American football, canoeing, jogging, cycling, or attending a dance party.  Really. Glassners Culture of Fear Thesis Explains Our Misplaced Concerns So, why do we fear the wildly unlikely while many realistic threats go unnoticed? Sociologist Barry Glassner wrote a book about this very question  and found that by focusing our fear on non-threats, we actually fail to see the very real threats to our health, safety, rights, and economic well-being that ever-present throughout our societies. More than anything, Glassner argues  in The Culture of Fear  that it is our  perception  of the danger of things like crime and plane crashes that has grown, not the actual threats themselves. In fact, in both instances, the risks these pose to us have declined over time, and are lower today than they were in the past. Through a series of compelling case studies, Glassner illustrates how the profit-model of journalism compels media to focus on unusual events, especially bloody ones. As a consequence,  Atypical tragedies grab our attention while widespread problems go unaddressed. Often, as he documents, politicians and heads of corporations fuel these trends, as they stand to benefit politically and economically from them. The costs to us and to society can be great, as Glassner writes,  Emotional reactions to rare but disturbing events also lead to expensive and ineffective public policy. An example of this phenomenon is Jessicas Law, which requires all sex offenders in the state of California, even if they had only offended once as a juvenile, to see a psychologist before being paroled (previously this happened only if they had offended twice). As a result, in 2007 no more offenders were directed to psychiatric help than had been previously, but the state spent $24 million in just one year on this process. News Media Fails to Adequately Cover Real Threats By focusing on unlikely but sensational threats, news media fail to cover actual threats, and thus they tend not to register in public consciousness. Glassner points out the exceptional media coverage that surrounds the kidnapping of toddlers (primarily those who are white), when the widespread  systemic problems of poverty and underfunded, inadequate education, which affect vast numbers of children in our society, go largely ignored. This happens because, as Glassner observes, dangerous trends that have been around for a long time are unappealing to the media they are not new and, so, not considered newsworthy. Despite this, the threats they pose are great. Getting back to plane crashes, Glassner points out that while news media are honest with readers about the low risk of flight, they sensationalize that risk nonetheless, and make it seem much greater than it is. By focusing on this non-story, they divert resources from covering important issues and real threats that deserve our attention and action. In todays world we would be better served by reporting- especially by local news sources- on threats like that to our well-being posed by economic inequality, which is at its highest in nearly a century; the forces that conspire to produce an increasing number of mass-shootings; and the many and varied  threats posed by systemic racism to what will soon be the majority of the U.S. population.

Draft of the Baltic Sea in Germany Essay Example | Topics and Well Written Essays - 250 words

Draft of the Baltic Sea in Germany - Essay Example First of all, the mines were constructed on fragile ecosystems and hence endangering the survival of wolverines, ptarmigan and also fishmillion (Boutilier & Black 2013). Secondly, the cultural and social lives of the areas like Ekati have been disrupted. Lastly due to inadequate regulatory frameworks in Canada there is no provision that the long term and environmental effects will be handled but the companies in the long term. Just to take an example of Victor mines, the environmental pollutions include the fact that 100,000 m3of salty water is pumped into river Attawapiskatmillion (Boutilier & Black 2013). Consequently, this leads to endangered aquatic lives. Another risk is that 1.2 million cubic meter of muskeg will be cleared. In addition to that, the Methyl mercury released by dewatering muskeg is potentially risky to the environment. In a different aspect, an estimate of 2.5 million rocks from the mines are dumped anywhere in the environment each yearmillion (Boutilier & Black 2013). Some of the rocks are environmental hazards since some contain dangerous chemicals which are swept into the water reservoirs. Last but not least, the area surrounding the mine is the home of woodland caribou and endangered species. This means that the lives of these animals will be further endanger. In conclusion, it is important for each country to make sure that before activities such as mining are approved, both short and long-term effects should be considered. The exploration in Canada should be an example to other countries in the mining industry. Legitimizing industry and multi-sectorial regulation of cumulative impacts: A comparison of mining and energy development in Athabasca, Canada and the Hunter Valley, Australia. Resources Policy, 38(4),

Cognitive Aspect of the Mind at the Middle Age Research Paper

Cognitive Aspect of the Mind at the Middle Age - Research Paper Example In addition to that, physically, Berger (2007) stated that apart from the more fine lines and wrinkles around the forehead, eyes, and mouth uncovering themselves, sagging and discoloration of the skin also materialize due to the fact that the skin of the middle-aged is now less elastic as to compared when they were younger. Moreover, physical fitness decreases too. This, later on, affects the middle-aged through the manifestation of different ailments. These signs of aging are to be the most visible ones, though. On the one hand, the cognitive aspect of the middle-aged mind is also a subject to several criticisms.   Some argue that mental ability declines when people age. In fact, the brain function in the middle years has a reputation that it does not operate at a fast rate relative to the time of its youth.   However, despite such reputation, Phillips (2011) found out that the middle-aged mind is capable of preserving a number of capacities during its youth and all the more so, has the potential to foster some new strengths. In this regard, the focus of this research mainly delves into studying the middle-age process with a particular look at the mind of the middle age.   In particular, it intends to address three specific objectives. First, it aims to understand how the society perceives the middle-aged adult’s mental capacity.   Second, it targets to describe the perceived weak cognitive characteristics of the middle-aged adult. Third, it points to determining what the strong aspects of the mind at the middle age are. Indeed, society views aging negatively.   People attach a lot of negative images to those individuals who are no longer young.   These negative images include undesirably describing the mental capacity of the older individuals.   However, only a few researchers investigated the cognitive ability of the middle-aged adult.   It is in this regard why this research is of importance. Through grasping an understanding of the a bilities of mind of the middle age, this study can contribute to viewing the mental abilities of the human mind positively.